Imagine your phone buzzing with new customer calls every single week — without spending a penny on ads. That’s what an optimized Google Business Profile can do for you.
I’m James Bellis, a local SEO specialist and Founder of JB CONTENTLAB, an in-house SEO agency in Essex, UK.
While you’re reading this, local customers are likely searching for a service you offer right now. They’re ready to book. But will they see your business at the top of the map when they search?
It’s not about who has more vans, nice pictures or the flashiest website. It’s about who shows up when a customer types something like “Window cleaning in Seattle” or “Law firms in Bristol.”
My Google Business Profile optimization service is designed for one thing. I get you seen by local customers. I help you climb the rankings. It’s time to stop being invisible. It’s time to take the calls that should be yours.
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So, what is the Google Map Pack? When you search for a local service, it’s those top three businesses you see with a map. It’s the first thing anyone looks at. It’s the most valuable real estate on Google.
Example of a local pack:
Here is another example of a local pack:
Why does it matter so much? Because showing up here means customers trust you instantly. They see your name, your rating, and your phone number. They are one click away from calling you.
Think about the money you might be throwing at paid ads. You pay every single month. The moment you stop paying, you disappear. It’s like renting.
Having your business in the local pack is different. It’s an asset you own. It’s a sustainable source of leads. It consistently generates calls and sales year after year. You don’t have to pay Google every month for the clicks. Getting your service on the map isn’t just a good idea; it’s a no-brainer for real, long-term growth.
So why isn’t your business showing up? Here’s what most service businesses get wrong.
They treat their Google Business Profile like a simple listing. They set it up once and then forget about it. But for your profile to perform well against competitors, it needs to be perfectly optimized.
This is where many owners go wrong. They set it up themselves without a local SEO specialist.
No real competitor research was done. No local keyword research was carried out. They don’t have descriptions for each service that are actually targeted for search. They’re just guessing.
You need to understand it’s a list. In any list, someone is at the top, and someone is at the bottom. If you did no SEO work, you’re at the bottom. The businesses at the top receive the majority of calls and conversions. The reason you don’t get calls from your profile is simple. It hasn’t been optimized, or it’s been optimized poorly.
However, the good news is that it’s not too late to fix it.
Now, you might be thinking, “I just need more reviews.” That’s what a lot of people think. But that’s not the whole story. A business with just 10 reviews can utterly outrank another with over 400 reviews. You don’t have to take my word for it.
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I’m not saying reviews aren’t important. They are. They help build trust and can aid in dominating the rankings. But they are not the only way to get to the top of the map.
Every Google Business Profile page looks the same on the outside. However, one ranks better than the other due to the expert SEO work done on the back end.
It’s the stuff you don’t see that makes all the difference.
The more service areas and locations you have, the more unwieldy your Google Business Profile becomes. It’s a constant battle against inaccurate data, inconsistent branding, and the sheer amount of time required to optimize each listing properly.
We specialize in solving this exact problem. With experience optimizing hundreds of profiles for multi-location businesses, even in demanding sectors like healthcare, finance, and legal, we have developed a proven system for success.
GMB Gorilla offers a streamlined solution to manage your entire portfolio, from 5 to 50+ locations. We transform a tedious operational burden into a powerful marketing asset, ensuring every single one of your locations is perfectly positioned to attract new customers.
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At JB CONTENTLAB, we handle that hidden back-end work for you. We carry out extensive competitor and keyword research. We find out exactly what your local customers are searching for.
Then, we optimize your business profile within your specific service areas. We create powerful, SEO-optimized descriptions for every single one of your services. We build out your FAQs to answer customer questions before they even ask.
The goal is simple: to achieve high rankings across all your targeted keywords. We want you to show up whether they search for “emergency boiler repair” or “new socket installation.”
This service is priced at just $150, with an initial payment of $50 to begin the project and the remaining $100 due upon completion.
That’s all it costs — a small investment compared to the long-term value it delivers. For just $150, you’re setting up a system that can generate leads and sales for years to come.
And the best part? You’ll have everything fully optimized and ready within just Seven(7) days.
Here’s exactly what I’ll set up for your Google Business Profile:
Comprehensive audit and competitor research
Local keyword analysis tailored to your services
SEO-optimized service descriptions
FAQ buildout curated like geo-targetted pages (Service areas + keywords)
Complete back-end optimization for maximum visibility
A final, important point. This is SEO, not magic. You won’t jump to the top of the list overnight. It takes time for Google to recognize the changes and trust your profile. It can take up to two months to start seeing your business rank in the top 10 positions for your services.
"I knew our Google profile was important, but I had no idea how much we were leaving on the table. Before hiring James, we were practically invisible. We'd get a random call here and there, but our main competitors were all over the map pack. For $100, I figured it was worth a shot. Best marketing money I've ever spent. It took about six weeks, just like he said, but now we're consistently showing up in the top 3 for 'roof repair Tampa' and the phone is ringing steadily. It's a night-and-day difference."
"I'm an HVAC guy, not a computer guy. I set up my profile years ago and never touched it again. I was too busy running the business to learn SEO. James made it painless. He did his audit, explained what was wrong, and fixed it all in a few days. He was right, it's not magic, it takes a little time. But sure enough, after about a month and a half, we went from zero calls from our profile to getting 3-5 extra calls a week for AC repair. It just works, really worth it.”
"The legal field in Los Angeles is incredibly saturated online. Gaining an edge without a massive ad budget is nearly impossible. James’s work on the back end of our Google Business Profile was meticulous. He built out our services and FAQs in a way that targeted specific, high-intent keywords for personal injury law. We've seen a steady, measurable increase in qualified case inquiries from local searches. For attorneys looking for tangible ROI on their marketing, this service is a no-brainer."
"We are a cleaning business based in Seattle with over 30 years of experience. After discovering JB CONTENTLAB through Google Ads, we decided to reach out to them for help with local SEO. Jamaes explained the entire process in a clear and detailed manner. He did an excellent job helping us improve our presence in the local pack and optimize our Google Business Profile. Since we already had a good local presence, it only took three weeks after the optimization for us to see significant improvements, moving us to the top of the search results in the search areas we cover."
"For years, I've been paying an arm and a leg for leads from services like Angi and HomeAdvisor. Some are good, some are junk, but the bill is always high. I wanted to build something that I owned. A friend mentioned getting my GBP optimized. I found JB Contentlab, and frankly, the price seemed too good to be true. But he did exactly what he said. About two months went by, and I honestly forgot about it. Then I started noticing calls where people would say, 'I found you on Google Maps.' It started with one or two a week, and now it's a reliable source of business. I still use the paid lead services, but this is slowly and surely reducing my reliance on them.
"I'm in tech, so I figured I could handle our Google profile myself. I updated the hours, added some photos, and wrote what I thought were good descriptions. Nothing happened. We were still buried. I finally admitted defeat and hired James. Seeing the process, I realized how much I didn't know about local SEO. The keyword research, competitor analysis... it's a specialty. They undid all my guesswork and implemented a real strategy. Within about six weeks, we were ranking on the first page of the listing for keywords like 'small business IT support,' which has brought in three major clients so far. Sometimes you just have to hire a specialist."
"We get a lot of walk-in traffic for coffee and croissants, but the real money is in custom cake orders. The problem was, we never showed up on Google for custom birthday cakes or wedding cakes in West Palm Beach. It was always the big supermarkets and our competitors. We hired JB Contentlab to specifically target that side of our business. He rewrote all our service descriptions to be rich with local keywords. It took a bit, but we've seen a 30-40% increase in calls and online form submissions specifically asking about wedding cakes. It's helped us grow the most profitable part of our business."
Your profile likely isn’t getting calls because it hasn’t been properly optimized for local search. Most businesses set it up and then forget it, lacking the necessary competitor research and targeted descriptions. This allows optimized competitors to rank higher and capture the calls that should be yours.
To begin, I’ll need to be added as a Manager to your Google Business Profile dashboard. Here is how to do it:
This is SEO, not magic, so results aren’t instant. It takes time for Google to recognize the changes and trust your updated profile. You can expect to start seeing your business rank in the top 10 positions for your services within two months of the optimization being completed.
Don’t let your competitors steal all the calls. You can actually do something to turn the tables around, starting today.
Email: Info@jbcontentlab.com
Phone: +447367066170
Website: www.jbcontentlab.com
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